Step-by-Step Guide to Marketing Your Wellness Business

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Step-by-Step Guide to Marketing Your Wellness Business Use this guide whenever you’re going to market your Wellness business, including: •

Social Media posts,

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eNewsletters,

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Website content,

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Promoting new products and services, and

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Developing new products and services.

Step 1: Who is your Target Market?

Your target market is the demographics of the group you’re passionate about serving. To reach these people, you have to know where to find them. Which is why you need to identify a specific target market to serve.

No matter how much you want to help everyone, it’s just not possible. You can serve your clients much better; offer them more of your time, energy and expertise if you narrow your market. When you narrow your market you only serve those who most want and need your services and who can get and appreciate the greatest benefits from what you have to offer.

 

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Questions to ask to ask yourself to narrow your target market down include: •

What do you like to serve?

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What are you passionate about?

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What issues, conditions, pathologies do you understand and are deeply interested in?

Remember, this can be challenging to narrow your focus down to a target market. But, by doing this, you can market your Studio effectively, efficiently and effortlessly!

Step 2: What does your Target Market want right now?

Your target market will be motivated to invest in your services if you offer them a solution to their biggest frustration, right now!

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List the 3-5 biggest frustrations that your target market is facing right now.

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What can you offer your target market that is going to help them move forward?

 

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Step 3: What impact do you have on your Target Market?

As a caring Wellness professional, it can be challenging to pinpoint the positive impact your products and services have on your Target Market. Look at: •

Finances,

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Health/Wellbeing,

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Family/Relationships, and

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Future/Potential.

For example: Improved posture from Yoga classes resulted in less migraines and reduction in pain medication for Client “X”. Her Finances improved because she could work a 5-day week again and she spent less on pain medication. Her health/wellbeing improved with more energy and she was able to go running in the morning again because she wasn’t groggy from the pain medication. She had better quality family/relationships because she wasn’t in pain as often and she could socialize more. Her future/potential because of her regular Yoga classes is positive and uplifting. For the first time in her life she’s feeling healthy and alive.

 

Web: www.pilatesyogabiz.com © PilatesYogaBiz.com 2012-13 All Rights Reserved