Sustainable Transport - Smarter Travel Workplaces

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Sustainable Transport of People IKEA Dublin

Welcome

Background Founded Sweden 1943

Vision To create a better everyday life for the many people Smaland, Southern Sweden • Hardworking people • Skilled at living on small means • Care for the environment

Global Figures

Sustainability in IKEA IKEA’s business shall have an overall positive impact on people and environment. IKEA Business Plan

Sustainable Transport KPIs  Employees 25%  Customers 15%  Measured by annual travel surveys

Dublin Results

Customers: 8% using sustainable transport

IKEA SToP Toolbox

In the beginning…  Planning permission lodged in 2006  Store opened July 2009  301st store

 480 employees  Approximately 50,000 visitors per week  1 millionth customer by Oct 2009

Planning Permission  Concerns regarding traffic impact on M50

 30 individual planning conditions  Over 50% related to transport

 Opening hours  Car park management strategy

 Signage strategy - VMS  Public transport connection to store

 Mobility Management Plan

Mobility Management Plan  ARUP appointed traffic consultants prior to planning process  Annual co-worker & customer travel surveys  MMP updated each year & submitted to Fingal County Council  Expected M50 traffic impact didn’t occur and opening hours extended

Mobility Management Plan  Contains data from travel surveys  Demographics of employees  Identifies potential areas to encourage more sustainable travel  Outlines existing on-site facilities for sustainable travel  Includes recent events or new initiatives

IKEA Dublin MMP Maps

IKEA Dublin MMP Maps

Travel Communications  Customer Transport Notice-board  Internal newsletter  Employee facebook pages  European Mobility Week events  Web-ex to reduce travel  Website - customer travel info

Travel Communications

European Mobility Week        

Each Sept Taxsaver clinic Refund bus tickets GAP youth event Quiz Launched the store bicycle Bicycle Mainteance Workshop Bike to Work ‘pop up’ shop

Works well…  Site space for on-site bus stop & turnaround  Location – residential areas  Bicycle to Work scheme – encourage others to cycle who did not buy a new bike – energised the Bicycle Users Group  Improved employee bicycle parking area  European Mobility Week events

Develop more…  Car sharing opportunities

 Give incentives to employees who cycle or walk  Strengthen links with Smarter Travel

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