FOR IMMEDIATE RELEASE February 2016 CONTACT:
Bonnie Reuben (310) 248-3852
[email protected]
Shannon O’Malley (561) 659-9465
[email protected]
The Breakers’ Constant Re-imagination Inspires Exciting Developments: Hotel-within-a-Hotel, New Spa, Best-in-Class Fitness, Exclusive Custom-Blended Wines Supported by 120-year family ownership and an annual $25 million-plus investment, The Breakers Palm Beach raises the bar on itself PALM BEACH, FL – The spirit of ongoing renewal is relentless at The Breakers Palm Beach, a spectacular, luxury beachfront resort with a bounty of outstanding amenities. Its dedicated family ownership (heirs of founder Henry Flagler, c. 1896) invests a minimum of $25 million each year in capital improvements — an unrivaled financial commitment for one hotel — so The Breakers may continually evolve in harmony with guests’ elevated preferences and deliver an ever-improving experience. Highlights of the latest enhancements, with summaries to follow (photo links at end of each section): • Flagler Club re-emerges as Palm Beach’s new boutique hotel: a private-access, ultra-luxury hotel nested within The Breakers • The new Spa at The Breakers — dramatically transformed with a new layout and modern design, complemented by a curated menu of exceptional treatments and amenities, to deliver restorative experiences • The spectacular Ocean Fitness — the finest, all-encompassing hotel fitness experience. 6,000-square-foot, indoor/outdoor facility offers the most advanced equipment, 60-plus weekly classes and stellar instructors • Custom-blended house wine — annual wine-blending journey results in the introduction of the finest proprietary blends with origins in the Languadoc region of the South of France Flagler Club Reminiscent of a chic, private-access guest house within a magnificent resort estate, this sanctuary offers an intimate, VIP experience — an ultra-luxury, 25-room boutique hotel — with its own array of top-of-the-line amenities, services, an Adam D. Tihany-designed private Lounge and Terrace; and a dedicated, anticipative staff devoted to every guest’s need and comfort, from pre-arrival to departure. Tailored to the world’s luxury seekers, Flagler Club embodies the relaxed sophistication and ease synonymous with the Palm Beach lifestyle — an indulgent yet authentic sense of home. Distinctive amenities, services and benefits: • Courtesy private car service upon arrival and departure from Palm Beach • Chauffeured house car service in the Club’s Tesla • Elevators lead to private-access floors (the top sixth and seventh floors of The Breakers) • 21 guestrooms and four suites feature best-in-class, PranaSleep Super Vinyasa adjustable bedding, Frette bed linens and robes, 55-inch Samsung HD Smart television, Jo Malone™ bath amenities, stocked complimentary mini-bar • Private lounge and terrace designed by Adam D. Tihany acting as design consultant to Peacock + Lewis architects — exclusive indoor/outdoor venues with panoramic views, where guests can relax and socialize -cont’d-
Page 2 of 3/The Breakers Palm Beach – Round-Up — February 2016 Flagler Club — cont’d Sensational food & beverage — something wonderful to eat and drink around the clock o Elevated breakfast, light bites during the day, pre-dinner appetizers, global tapas and sweets in the evening o Array of non-alcoholic and healthy libations o Club’s premium bar: top-shelf spirits, craft beers and Master Sommelier-curated wine/Champagne list • Social hour is the coveted opportunity for guests to gather for cocktails • Outdoor terrace with breathtaking views of the surrounding area, city and spectacular sunsets • Dedicated Flagler Club staff — 19 team members (including General Manager and 3 Assistant Hotel Managers) exclusive to this 25-room hotel. They are exceptionally intuitive and discreet, committed to utmost guest fulfillment, personalization and privacy. Flagler Club staff’s combined years of service at The Breakers: 112 years. •
Photo Links:
Flagler Club — Premium Bar
Flagler Club — Lounge
Flagler Club — Guest Room
The Spa at The Breakers A dramatic $8 million full-scale renovation has transformed Palm Beach’s coveted destination for personal renewal. The new indoor/outdoor spa evokes The Breakers’ seaside sophistication and Italian influence with a calming, modern style envisioned by internationally renowned designer Sylvia Sepielli (U.K.’s Spa Village Bath at Gainsborough Bath Spa, Dolder Spa in Zurich). The stunning, contemporary aesthetic features clean lines, artisan elements and a soothing canvas of elegant shades of white; the four elements of ocean, touch, botanicals and tradition add inspiration. The theme “held in our hands” expresses The Spa’s commitment to nurturing and healing each guest with heightened comfort and care, manifest by expertly-trained, intuitive staff and their warm, genuine service. The curated menu is based on the highest-quality treatments derived from organic and natural products/ingredients: • Tammy Fender — Palm Beach-based line of custom-blended 100% botanical, holistic skin care for face and body • OSEA — powerful marine-based formulations with pure essential oils • ERBE — authentic, hand-crafted Italian skin and body care with custom formulas dating back to 16th-century Italy; The Spa at The Breakers is the first and only U.S. location to feature ERBE spa treatments Distinctive spa amenities include: • Quartz Bed, a therapeutic heated sand-quartz bed for massages; Libra Vichy table for wet treatments • Spa Suite private experience with steam shower, chromatherapy tub and semi-private garden terrace • Private, co-ed Courtyard — white marble, tropical greenery and a central soothing water feature extend the modern aesthetic of The Spa outdoors in a modern interpretation of the classic Medici concept • Three (3) dedicated lounges artfully designed for women, men and co-ed use, respectively • Premium spa retail showcases authentic Italian, local and hand-crafted products. Purchases packaged in customdesigned FEED bags; proceeds of the bag benefit organizations fighting hunger nationally • New salon area for nail and hair services • Spa cuisine — juice bar, cocktails, light bites with distinctive amenities such as Italian coffees, cookies and gelato Photo Links:
The Spa Suite
The Spa Courtyard
The Spa Lounge
The Spa – Quartz Bed
Ocean Fitness Just over a year ago, Ocean Fitness debuted as The Breakers’ flagship fitness experience — a spectacular, 6,000-square-foot, indoor/outdoor oceanfront fitness facility situated in the resort’s Mediterranean-style Beach Club complex. Complimentary to hotel guests, this exclusive amenity provides an amazing array of resources to help individuals reach their personal fitness goals, in an inspiring setting with breathtaking views of the Atlantic Ocean. Conceived as one of the finest, most complete environments in which to work out while traveling, Ocean Fitness is an essential for guests of all fitness levels and interests — those looking to follow a strict routine, start a new regimen, simply
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Page 3 of 3/The Breakers Palm Beach – Round-Up — February 2016 Ocean Fitness — cont’d stay fit, or have fun with their fitness. This peerless venue encompasses 4,300 square feet of air-conditioned interior space, a 1,700-square-foot oceanfront terrace featuring treadmills and classes for outdoor workouts, including cycling, yoga, and water conditioning classes, and 10-foot-tall windows showcasing magnificent ocean vistas. Highlights of the facility include: • Most advanced equipment available on the market • Weekly rotation of over 60 classes • The expertise of professional fitness instructors, personal trainers and a wellness coach • Maximum “flex” space, functional workout and training systems, varying levels of cardio equipment • Multi-faceted strength training equipment, top-quality dumbbells, kettle/medicine/balance balls, resistance bands Photo Links:
Ocean Fitness View 1
Ocean Fitness View 2
Ocean Fitness Terrace
13 Years & Still Tasting… Master Sommelier’s Annual Wine-Blending Journey Ensures Resort’s House Varietals in League of Their Own Each year in June, The Breakers’ Wine Director & Master Sommelier, Virginia Philip, and several colleagues travel to France on an annual wine-blending journey, to customize the finest proprietary blends of house wines exclusive to The Breakers. Launched in 2003, this yearly program was born from Philip’s passion to elevate the caliber of house wines, and supported by an extraordinary labor of time, talent and resources. The Breakers debuted its first custom-blended house wines in 2004, and they have been re-blended annually ever since. In 2014, a new partnership began with Mas de Chevalier, a vineyard in the Languadoc region of the South of France near Béziers. Virginia and her fellow team members burrow in the winery’s tasting room to blend and re-blend each variation of wine until the house wines are absolutely perfect. The Breakers’ four house varietals — Chardonnay, Sauvignon Blanc, Pinot Noir and Cabernet Sauvignon — are poured at its nine distinctive restaurants, in-room dining, and served at hundreds of premium banquet events. In all, 40,000 custom-crush bottles are opened each year. Photo Link: LILA Photo
Virginia Philip, Wine Director & Master Sommelier – The Breakers Palm Beach – Photo credit required:
About The Breakers Palm Beach
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One of America’s legendary resort destinations, this 538-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach. The Breakers was founded in 1896 and is listed on the National Register of Historic Places, and continues to thrive independent of chain affiliation. Renowned for its gracious service, the modern classic resort indulges its clientele, whether couples on a romantic getaway, multi-generational travelers on a family vacation or large gatherings in celebration. Its timeless atmosphere – from its magnificent interiors to its artfully designed landscape -- has been renewed in a style of relaxed elegance. Thanks to the dedication of its longstanding family ownership, the iconic resort re-invests a minimum of $25 million each year in capital improvements and ongoing revitalization. This extraordinary commitment balances preservation and modernization, continuously introducing and transforming amenities to bolster its contemporary appeal. The Breakers features 36 holes of championship golf, including the Ocean Course and The Breakers Rees Jones® Course; 10 Har-Tru tennis courts; luxury spa; a breathtaking oceanfront with a half-mile of private beach, Mediterranean-style beach club, as well as luxury beach bungalows for daytime-rental, four oceanfront pools, five whirlpool spas and a variety of water sports; a Family Entertainment Center and an extensive program of family and children’s activities. Nine distinctive restaurants, with settings ranging from casual beachfront to stylishly sophisticated, including HMF, the resort’s destination for social drinking and eating and the transformed Flagler Steakhouse; as well as an array of on-site boutiques, are all owned and managed by the resort. The Breakers is recognized as a AAA Five Diamond property and has earned numerous accolades for its commitment to the environment, community service and the quality of life it provides to its employees. For reservations or more information, contact the resort toll-free at 1-888-BREAKERS (273-2537), (561) 655-6611, visit www.thebreakers.com, or contact your travel professional. 3.11.16
