The day and time matter for healthy eating. 47%| 41...
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It can be hard for operators to know which healthy claims to focus on, especially when most consumers don’t follow a specific diet.
The day and time matter for healthy eating.
They’re much more indulgent on the weekends, too.
Consumers are more likely to eat healthy at breakfast and indulge with snacks.
EATING BEHAVIOR BY DAYPART MORE HEALTHFUL
|
NEITHER | MORE INDULGENT
WEEKDAY More healthful: 44% Neither: 47% More indulgent: 9%
OVERALL EATING BEHAVIOR Follow a strict diet and rarely stray (3%)
Follow a strict diet but indulge occasionally (11%)
BREAKFAST
LUNCH
47% | 41% | 13%
36% | 50% | 14%
DINNER
SNACK
40% | 35% | 24%
18% | 38% | 44%
WEEKEND More healthful: 17% Neither: 43% More indulgent: 40%
Don’t follow a specific diet but always eat healthy (13%)
Don’t follow a specific diet but eat mostly healthy (44%)
Don’t follow a diet; try to eat healthy but often don’t (15%)
Don’t follow a diet or try to eat healthy; eat what I want (14%)
Certain claims that don’t have a perceived impact on taste are more likely to encourage purchases. ARE DINERS WILLING TO PAY MORE FOR FOODS? SIGNIFICANTLY MORE (>5% INCREASE)
High in antioxidants
Consumers are open to paying a bit more for local. Though consumers are more likely to purchase items that are local than they were in 2014, only 7% would tolerate a price increase of 5% or more.
A quarter of consumers
SLIGHTLY MORE (<5% INCREASE) | NO MORE
10%
23%
Having other functional benefits
8%
23%
Aiding digestion
8%
16%
Containing probiotics
7%
18%
Stress relieving
7%
14%
33% 32% 34% 31% 31%
FRESH IS ALSO SOMETHING THEY’LL OPEN THEIR WALLETS FOR: SIGNIFICANTLY MORE (>5% INCREASE)
Fresh
17%
Homemade/housemade
10%
would be willing to pay a
Seasonal
slight increase for local.
Authentic
54
|
R e s tau r a n t B u s i n e s s a p r i l 2 0 1 7
9%
|
SLIGHTLY MORE (<5% INCREASE) | NO MORE 36%
35%
24%
40%
20%
6% 17%
36% 30%
Source: Technomic’s 2016 Healthy Eating Consumer Trend Report
