The George Best Hotel

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L U X U R Y H O T E L S U I T E S

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The George Best Hotel

Belfast will be doubling its value of tourism to £870,000,000 by 2020

Belfast to deliver hotel room shortfall of 3,750 by 2020

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George Best Hotel

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George Best

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Buying Process

About The Developer

Winner

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Belfast

Signature Timeline

Investments

Signature By Numbers

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The George Best Hotel Nestled on the junction of Donegall Square and Bedford Street, The George Best Hotel is set to be nothing short of remarkable. This grandiose hotel is in a prime city centre location overlooking Belfast City Hall and will pay tribute to one of the greatest footballers of our time. Originally named the Scottish Temperance Building before later changing to the Scottish Mutual Assurance Society Building, this beautiful Grade B1 listed building will become the focal point of the centre of Belfast. Built by Henry Seaver and completed in 1904, the redevelopment will incorporate and preserve much of the buildings history whilst aligning it with Signature Living’s unique vision and guest experience. Having previously served as offices, this building will be transformed into a luxury football-themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy of George Best, plus a stylish bar and restaurant. The classic Baronial style architecture will retain many of its original features across all six floors, making it the perfect heritage redevelopment for Signature Living.

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THE GEORGE BEST HOTEL

AVERAGE PRICE PER SQUARE FOOT

£400

AVAILABLE UNITS

83

ROI FOR YEARS 1-3

8%

ROI FOR YEAR 4

9%

ROI FOR YEARS 5-10

10%

There is an option for the developer to buy back the units at 106% of the purchase price after year 3, plus an additional 2% per annum uplift which will be capped at a maximum of 112% of the purchase price.

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Belfast CITY CENTER

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UNITS AVAILABLE

 £80,000

PRICES FROM

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A Football Legend Regarded around the world as one of the greatest and most talented players in the history of football, George Best was known for his unique gift and outstanding ability with the ball. Over his career he played as a winger for Manchester United and the Northern Ireland national team and was described as “the greatest player to ever pull on the green shirt of Northern Ireland.” Born on 22nd May 1946 and raised in East Belfast, Best had an exceptional footballing talent and unwavering passion for the game from a young age. When he was just 15, he was spotted by a Manchester United Scout who praised his unique style, sending a telegram to manager Matt Busby which simply said, “I think I’ve found you a genius.” He was quickly signed to United by chief scout Joe Armstrong in 1961 and made his debut for the club aged 17, after turning professional in 1963.

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During his time at Manchester United, Best became the club’s top goal scorer in the league for five consecutive seasons, scoring 179 goals from 470 appearances over 11 years. In 1968, he won the European Cup with Manchester United, and was named the European Footballer of the Year and FWA Footballer of the Year. After the United years, Best played for Fulham alongside Bobby Moore, Hibernian and finally Bournemouth until 1984 when he retired aged 37. Known as one of the greatest dribblers of all time, his career is defined by his amazing speed, balance, vision, and uncontainable zest for the game that has motivated many footballers over the years. An inspiration to many, this hotel will celebrate George Best as the man everyone loved.

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The Best Experience George Best’s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring and the ability to beat defenders. Not just an outstanding player, but also a vibrant personality, Best became one of the first ‘famous’ footballers the world had ever seen. Earning the nickname ‘El Beatle’ due to his Fab Four inspired haircut, Best grew in popularity on and off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling assignments and personal appearances. A fitting tribute to the legend and legacy of George Best, this stunning hotel will create a truly unique accommodation experience.This beautiful accolade to the footballing legend will be themed around his amazing life and house an exclusive museum, dedicated to the life and times of one of the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs and personal mementoes that will allow football fans to explore the world of George Best.

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Belfast

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O X F O R D

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N E L S O N

45,000 STUDENTS Enroled in the city

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7TH POPULAR Domestic destination

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5 R O Y A L

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S T S Q

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1. Belfast City Hall Located in Donegall Square Belfast City Hall is the civic building of the city council.

5. St Annes

2. Castle Court

3. Water Front

4. Victoria Shopping

A busy shopping centre in the

The waterfront was voted ‘Best UK Conference and Incentive City Destination’ in 2013.

Belfast’s premier shopping centre features stores, restaurants and a cinema.

7. Great Victoria Street

8. Queens University

Belfast’s Great Victoria Street Station is one of the two major stations in the city.

Belfast’s popular university is over 100 years old with over 17,000 students enrolled.

AVAILABL V UNITS cityEthat has an estimate of 16 million visits per year.

A erage price per square foot Av

6. SSE Arena A ailable Units Av

The one hundred year old church of Ireland cathedral is ROI a popular landmark in Belfast.

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U N I V E R S I T Y

Y O R K

P A S S

There are currently 27 new hotel developments in the pipeline for Belfast, bringing 3,747 additional bedrooms to the city. This highlights the elevated interest in Belfast and the expected growth over the next couple of years, making now the perfect time to invest in the city.

£450 MILLION In visitor economy

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D O N E G A L L

The local council has outlined plans to increase the cities growth 100% by 2021, which will be achiveved by improving transport links, more events and refining visitor experience. This growth has been recognised by many key companies across a broad range of sectors including accommodation, food & beverage and entertainment.

L A G E N

D O N E G A L L

Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over £278 million to the economy and support 17,000 jobs, Belfast’s growth is only just beginning. Belfast is the driving force behind Northern Ireland’s economy and is a hub for not only international visitors but also domestic. The city which has an eclectic vibe, with a plethora of restaurants, bars, attractions and landmarks to explore.

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An entertainment centre is

part of the Belfast Harbour for years 1-3 and holds 11,000

ROI for year 4 ROI for year 5-10 10

There is an opon for the developer to buy back the units at 106% of the purchase price aer year 3, plus an addional 2% per annum upli which will be capped at a maximum of 112% of the purchase price.

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G E O R G E

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I N V E S T M E N T S

H O T E L

Alma de Cuba

Crumlin Building

Bling Bling Building

60 Old Hall Street

Daniel House

The Exchange Hotel

The amazing former St Peter’s Catholic Church Situated in the busy Rope Walks area of Liverpool.

Signature Living are restoring the neo-Palladian Courthouse which one of the city’s most historic buildings.

Co-Working spaces in the heart of Liverpool within one of Liverpool’s most recognisable buildings.

Luxury development of apartments with premium amenities situated in the city’s thriving business district.

Completed apartments with excellent rental returns close to the major Liverpool Waters regeneration area.

The Exchange Hotel is the remarkable development of one of Cardiff’s most iconic landmarks.

From £ 65,500

From £80,000

From £22,500

From £94,000

From £88,750

From £80,000

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Football Themed Hotel

Buying Process Our dedicated team of advisors are experts in planning the best strategy for you to achieve your investment goals. From the initial enquiry through to completion, our consultants will work closely with you to make the buying process as easy as possible. We are known for developing a number of extremely success schemes over the years and therefore expect this project to be in high demand. We advise any interested parties to get in touch with our advisors as soon as possible to avoid disappointment. Backed by an experienced team and a history of successful projects, our purchase process is clear and transparent. Our advisors are on-call to take you through each step of the way.

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Choose an investment unit to buy

Pay a £2,500 reservation fee and instruct solicitors

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Transfer 50% of the funds on exchange

Transfer 50% of the funds on completion (balance minus reservation fee)

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The Shankly Hotel

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Investment process complete

The Shankly Hotel is a tribute to one of the football’s greatest managers, Bill Shankly. In partnership with the Shankly family, this unique hotel features spacious suites, The Bastion Bar & Restaurant and the Shankly Museum where personal and professional memorabilia is on display. The Shankly Hotel development transformed an old, tired Council building into a luxury hotel within the space of just 6 months, highlighting Signature’s ability to achieve a quick and high-quality turn without compromising. Each of the 64 Shankly themed rooms are designed to a high standard with stunning interiors and facilities throughout. There are a further 34 Signature style rooms which feature classic Signature décor and themes such as Wonderland, Eden and Prohibition which are ideal for larger groups sleeping up to 24. The award-winning hotel has proven to be immensely popular with football fans and city visitors alike and is a must-see destination for many on their trip to the city.

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About Signature

Belfast to deliver more than £390 million to the local economy between 2016 and 2020

Over 1.4 million overnight trips per year

The Signature Living Group has developed some of the most successful large-scale property schemes in the North West over the past few years. Our company operates over 1000 beds in Liverpool in particular, comprising of both hotel rooms and serviced apartments. By offering a unique proposition for larger groups of guests, our hotels have an average occupancy rate of 95%, far higher than the local average of 73%. Each development features unique leisure facilities, increasing their popularity across a broad range of people. We have now moved into residential apartments and this is their first large scale scheme in Manchester due for completion in Q4 2017. Following completion of our highly successful Daniel House scheme, comprising 170 apartments, in June 2016 the group also has several other large apartment projects that are on site, most of which have been completely forward sold as investors seek to align themselves with our unique brand that takes a different approach to the residential market adding seek to align themselves with our unique brand that takes a different approach to the residential market adding value for developer and investor alike.

95%

Occupancy rates for our hotels

1700 Guests accommodated

per night

3000 Number of beds forecast by end of 2017

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The Timeline

BANKFIELD PARK Bankfield Park is a former City of Liverpool College site in West Derby, which will be turned into 100 luxury one and two-bed apartments.

ONE ARTHOUSE SQUARE 60 OLD HALL STREET

One Arthouse Square is a

Conversion of a 58,000 sq ft

stunning development located

former office building at 60 Old

in Liverpool’s vibrant Ropewalks

Hall Street, Liverpool into a 115

district. It is also the home of

apartment residential scheme

our first Signature Works office

under our Signature Residential

location.

brand.

THE SHANKLY HOTEL Conversion of a former 145k sq ft former council owned office block (acquired from Liverpool City Council for £3.5million in February 2015) into an 87 suite Bill Shankly themed hotel with a Shankly themed bar and restaurant on the ground floor.

THE FIRST HOTEL

SIGNATURE WORKS LAUNCH Signature Works is the new and exciting co-working office business in the Signature group.

BLING BLING BUILDING Co-Working spaces in the heart of Liverpool within one of Liverpool’s most recognisable buildings.

2017 2016 2015 2014 2013 2012

THE EXCHANGE HOTEL The Exchange Hotel is the

WEST AFRICA HOUSE

remarkable development of

Conversion of a 35,000 sq ft

one of Cardiff’s most iconic

former office building known

landmarks.

as West Africa House into 42 high end serviced apartments.

DANIEL HOUSE 30 JAMES STREET

Completed apartments with excellent rental

Conversion of the Grade II* former Albion

returns close to the

House which was the headquarters of the

major Liverpool Waters

White Star Line Shipping Co into a 63

regeneration area.

The first Signature Living Hotel was

suite boutique hotel, with a rooftop bar

located on Stanley Street, in the heart of

and restaurant (Carpathia), full spa facility

the Cavern Quarter area of the city. The

(Morgan’s Spa) and a grand hall that caters

derelict building was transformed into a

for weddings and conferences.

Our hotels have an average occupancy rate of 95%, far higher than the local average of 73%

A unique model of world- class accomodation paired with excelent facilitlies and great locations

15 suite, genuine aparthotel with on-site bar and private rental space located on the lower ground.

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1,3,6

on Trip Advisor for hotels in Liverpool

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buildings completed or under construction

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Nationalities who have invested since January 2016

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£9.8m Profit in year ending April 2016

65%

of bedroom bookings through facebook

£24m

N U M B E R S

£41m in asset value

£251m Total GDV

Tourism is currently worth 4.9% of Northern Ireland’s GDP and sustains over 40,000 jobs

Plans to double tourism’s contribution to the economy by 2020

forecast profit year ending April 2017

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Donegall Square South, BT1 5JG