q.Datum Data Exchange
The marketplace for big data
“Data is the new oil of the Internet and the new currency of the digital world.” World Economic Forum 1
Problem: access to big data Data accessed & analyzed Data in organizations is growing exponentially
0.5%
10X
4.4 ZB 2013
44 ZB 2020
(1 ZB = 10006 MB)
This data is locked internally, with no incentive or tools to share it with others, who could use it and would pay for it
99.5%
Accessible
Not accessible 2
Problem: access to big data Currently• Access to data is mostly industry specific, in silos, 3rd party data • No access to cross-industry, connected, 2nd party data
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Problem: data locked in silos Healthcare
Finance
Public
Research
Retail
Marketing
GOVDATA Das Datenportal für Deutschland
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What data? what price? Data type
Price year/user
Seller
Target industry
Company contacts details (USA)
$192K
Dun & Bradstreet
Cross-industry
Financial market data (global)
>$20K
Bloomberg
Finance
Drug prescribing by practices (UK)
$12K
Custom Web Apps
Health care
Consumer or retail data for academia (USA)
$3K
Nielsen
Academia
Email, ZIP, age, gender (USA)
$1968
Towerdata
Cross-industry
Retail companies & executives details (global)
$1600
Martec
Retail
PC, Smarthphone & Tablet data
$112 (Person to business)
Google Screenwise
Cross-industry
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Solution: Data Exchange Data provider
Settings Price
Data consumer
$
$
Privacy Security Access
$ Commission
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Potential use case 1-2-1: Genomic research solving Cystic Fibrosis
Genomic research data
=
$
$
Paid by consumer = €50,000 Paid to provider = €40,000
20% commission = €10,000
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Potential use case 1-2-1: Postal data for digital marketing
Companies details
=
$
$
Paid by consumer = €1,920 Paid to provider = €1,600
20% commission = €320
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Potential use case X-2-X: Telekom data to marketing, traffic & health
Dynamic Insights
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Potential use case X-2-X: Health data to pharma, insurance & marketing
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Market: assumptions •
Companies assessed here sell information, not raw data, and run other operations (mainly marketing). q.Datum is only facilitating raw big data exchange in a market form and is not a reseller.
•
Companies assessed here have an industry vertical focus. q.Datum is a crossindustry (‘horizontal’) data exchange: mixing data from different industries and types
together brings new insights; the same data used in different contexts (fields, organizations etc.) will have different results.
•
Companies assessed here do not address the full range of the data transactions q.Datum addresses - no other organization is facilitating the full range of data transactions, not only of B2C data but also B2B, M2M and potentially Person to Business (P2B).
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Market assessments are based on the data broker industry in the U.S. (the most developed in the world, and also the only one which current research is available for).
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Market size Revenues from end-consumer data exchange in digital marketing, in relation to data growth ($B) $3,000 $2,500
$2,000 $1,500 $1,000 $500 $0
U.S.
EU 2013
2020
*Total data: 4.4 ZB 2013, 44 ZB 2020 *Base: U.S. data broker industry revenue from digital marketing 2012, $156B
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Market: data brokers revenues Data brokers revenues 2012-2013 ($B) $5.0 $4.0 $3.0 $2.0 $1.0
$0.0 Experian
Equifax
GfK
Revenue 2012
D&B
TransUnion
Acxiom
FICO
Revenue2013 13
Market: revenue growth Data brokers revenue growth 2012-2013 12% 10% 8% 6% 4% 2% 0% -2% -4%
Experian
Equifax
GfK
D&B
TransUnion
Acxiom
FICO
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Market trends •
The market for exchanging data growing exponentially with the growth of data (from
•
Data exchange and trade becomes global: increasing number of data brokers are set
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Data exchange & trade becomes cross-industry: more companies and industries adopt
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The growth of data will be driven mostly by the Internet of Things: mobile, machine to
•
The Big Data Gap between data produced and data used is growing: this is caused
4.4 ZB in 2013 to 44 ZB in 2020). up outside the USA.
data exchanging as key for success (e.g. healthcare sector).
machine interaction (e.g., smart homes) and wearable devices. by a lack of access and sharing of data.
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Competition Global coverage
Open
Transactions
(B2B,M2M, C2B)
Self-Service
Crossindustry
q.Datum Azure data market SAP Consumer Insight 365
Bluekai Factual
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Potential clients Healthcare
Telecom
Finance
Public & research
Retail
Data brokers
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How is our solution unique • Cross-industry data exchange: q.Datum is the only cross-industry data exchange
existing, connecting data providers from any industry to data consumers from any industry.
• Open exchange controlled by users: q.Datum is the only data market and
exchange where data providers and data consumers control the transactions in a real market form, setting price, privacy & security levels and who can access the data.
• Future-oriented technology: answering the growing market of Internet of Things data and its technical need for large, raw data transactions.
• Use and enhance data before download:
q.datum provides data providers and consumers the ability to connect different data sets and create new data, as well as perform some analysis (‘transformations’) and queries.
• Quality assurance of data: q.Datum provides quality assurance of the data, making sure consumers receive data ready for use.
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Status • After Anti-Ebola Pilot: partnering with W.H.O., Red Cross. • On-boarding 6 clients. Mid-stage discussions with 6 others. Initial discussions with several dozen qualified leads. • Business operations in Germany, Poland, Spain, NL. Setting-up in other EU countries and the US. • After seed round • Next round capital target €300-500K: 1 or more stages, from several investors, with different coupon sizes.
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Beta product ready
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Release beginning of April
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Milestones: business & product Family & Friends Beta
Product Working Prototype
Customers
Open Release
Q5
Q4
Q3
Q2
Q1
Quarter
Q6
Scalability Improvements
Improved Analytics
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We’re here
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7 8 8 9 9 9 9 10 3XSales VP Sys. COO RepsSales Admin UK,IT,FR Tech 2XSales Account Support Reps-US Manager Front-end Back-end Administrator dev. dev.
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Month
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Headcount 2
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5 3XSales RepsDE,SP,NL
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New Hires Sales Rep-PL
QA
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Financial projections Financial projection 18 months (€/month) 350,000 €
€300K investment
300,000 €
250,000 € 200,000 €
Break-even
150,000 € 100,000 € 50,000 € 0€ -50,000 €
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Profit\loss
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Cash flow 21
Go to Market Where?
Who?
How?
EU
Segment 1: Organizations already trading data
Local reps
U.S. EastAsia SouthAmerica
Segment 2: Organization looking to trade data but aren’t
EU, U.S. etc.
Partnerships • •
IT system integrators IT consultancies
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Financial needs • Capital target: €300-500K, 1 or more stages, several investors, different coupon sizes. • Capital sourcing: • Angel investors
• VC/CVC • Public funding
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Use of proceeds Majority goes to international business scaling, as product is in release (April) General • Sales and marketing: Sales, Marketing & PR expenses • HR: business development, technical development, marketing • Technical expenses: hosting & processing • R&D: further develop the platform and its features
• Operations: office, services (legal & accounting), overhead 24
Team Elad Leschem – CEO Business development, marketing, financing, strategy. Founded a tech startup. Background in business development and strategic consulting. MBA, LLM, BA
Itamar Maltz – CTO 18 years of software development. Founded three companies, focusing on digital marketing and databases. Two successful exits. 25
Team Jose Carlos Diaz – Business development, Spain Business development of q.Datum in Spain. Background in business development, product management, and software engineering. MA business, MA software engineering
Andrzey Piotrowski – Business development, Poland Business development of q.Datum in Poland. Background in software engineering and UX/UI design. BA software engineering 26
Team Omri Makover – Business development, Canada Business development of q.Datum in Canada. Background in business development & sales support. MBA
Etan Hadaya – Business development, Netherlands Business development of q.Datum in the Netherlands. Background in business development. MBA 27
Team Anda Marin – Business development, Germany Business development of q.Datum in Germany. Background in B2B business development & marketing. BA business management.
Anna Eberle – Product management & business development support Supporting q.Datum in business development and product management. Background in online marketing and project management. MA international information management.
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Advisory board Niv Liran Current: Rocket Internet, VP , Global payments and fraud. Past: Groupon, Head of Global Online Payments and Risk; Groupon, Director of product management; Foris Telecom, Director of Billing and CRM. Niv supports q.Datum with business development, strategy, product management and investors relations. Ze’ev Leshem Over 35 years of experience in managing multinational technological activities in CEO positions, from a start-up to public companies. Ze’ev’s experience ranges from international marketing, manufacturing and logistics to fund raising. Current: founder & CEO of a MedTech company in Israel.
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q.Datum Data Exchange
The marketplace for big data
Elad Leschem
[email protected]
de.linkedin.com/in/leschem/
CEO
+49 (0) 174 139 36 94
www.qdatum.io
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