The Perfect Gift for Everyone


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The Perfect Gift for Everyone MercuryGift® is an easy to use gift card service that helps you promote your business, capture additional sales, and meet customer demand for gift cards. It is already built into the POS system you use, so there is no additional software to purchase or install. Unlike other gift card programs, MercuryGift card transactions are free and unlimited when you process credit cards with Mercury. MercuryGift delivers everything you need to generate new revenue, increase exposure of your brand, and easily manage gift card sales for one store or an entire chain. MercuryGift is the perfect service to help grow your business.

With MercuryGift, you get it all!

• Unlimited free gift card transactions when merchants • ACH services for multi-store reconciliation • Robust reporting and card management features also process credit cards with Mercury • Customized card packages • Integrated into the POS

Are you facing stiff competition from other businesses or having a difficult time attracting new customers? Do you need an easy to manage promotional tool? MercuryGift can help. By implementing a gift card program you can: • Increase sales – most customers spend more than the value of the card • Motivate consumers – attract new customers and retain current ones

• Strengthen your brand – create valuable brand awareness and keep your business top of mind among consumers • Meet customer demands – most people prefer receiving a gift card over traditional gifts

Add promotional power to grow your business • Gift cards can be used as powerful loyalty tools. Reward loyal customers with an unexpected gift card. Or, for every $45 a customer spends, offer a $5 bonus gift card. • Encourage repeat business. Gift cards are like a billboard in your customers’ wallets, reminding them to visit you.

800.846.4472 x1407 [email protected] www.mercurypay.com

• When non-profit organizations ask for donations, offer gift cards instead – bringing in new customers who already have a great impression of your business. • Keep your customers coming back by issuing a gift card for returns or refunds instead of cash back.

Mercury is here for you. • Rely on our expertise, we know how to market and sell gift cards and can help you launch a successful gift card program.

• Free customer support when you need it. Mercury’s friendly and knowledgeable customer support team is available 24 hours a day, 7 days a week, 365 days a year.

What is your return on investment? MercuryGift Custom Cards

Revenue Opportunity Outlay (for one location) Custom card package ($1.50 x 100 cards)

$150.00

Transaction fees (free)*

$0.00

Program set-up fee (free)

$0.00

Monthly fee (free)

$0.00

500 carriers and 1 metal card display (included)

$0.00

Shipping/postage (approx)

$15.00

Total Outlay

$165.00

Results Average sale ($30 per card x 100 card sales)

$3,000.00

Consumer spends on average 45% over the value of the card ($13.50 x 100 cards)

$1,350.00

Average gift card sales Less cost of goods sold (60% mark up)

$4,350.00 ($2,610.00)

Less total outlay (from above)

($165.00)

Net Profit (Profit Margin 36%)

$1,575.00

The above revenue opportunity is an illustrative example of the potential revenue a merchant could achieve through a gift card program and is not a guarantee of revenue. * All MercuryGift transactions are free for Mercury credit card merchants, including gift card issue, gift card sales, and gift card reload.

What are you waiting for? Get started today! 1. Call MercuryGift to sign up. 2. We will help you choose the gift card package that best fits your business. 3. Promote and display your gift cards, with free marketing tips and affordable display materials to help you sell more gift cards.



The staff at Mercury brought our gift card project online in an exceptionally short period of time and during the busiest season. Mercury helped Booster Juice understand the entire process and went above and beyond their role to assist us when we needed it most.



— Steven Lee, Director of Information Groups for Booster Juice 800.846.4472 x1407 [email protected] www.mercurypay.com