Tom De Ruyck.pptx


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Co-­‐crea(on  Communi(es   Tom  De  Ruyck,  Senior  R&D  Manager    @  InSites  Consul(ng  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   1   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

What’s  the  main  

issue  

with  innova(on?   Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   2   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom De Ruyck, InSites Consulting, Belgium 3   12/5/10   Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

?  

Why

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   4   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   5   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   6   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

“Even if one accepts the premise that restricting sodium helps people live longer, shouldn’t it be up to the individual to decide if he wants to make that change to his diet?” "It's really hard for me to eat without salt. I think it's infringing on our rights." “Canadian ketchup lovers remain loyal to the long-standing recipe and say they would have some misgivings if the formula were to change significantly.”

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   7   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom De Ruyck, InSites Consulting, Belgium Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   9   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

8:   0 0 2 rch   sitors   a M ch   ique  vi ed   n u a  un e  l miN Sinc  million eas  sub ents  

3 0  id f  comm 0 0 ,   60 0s  o es   ents 0 m 0 , 100 00  vot tor  com 0 a 460,  moder 0 2,50

 200 (July

9)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   10   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

?  

How

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   11   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Moderated/feedback  

Closed   Limited  in  (me   Limited  number  of  par(cipants   Selected  profiles   Goal  oriented   Conversa(ons  

Co-­‐crea(on   Communi(es   Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   13   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

HIGH    

Involvement   Degree  of  informa(on  seeking   Interest  in  category  

LOW  

Tom De Ruyck, InSites Consulting, Belgium 14   12/5/10   Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

SOCIAL  INDEPENDENCE  

INTERPERSONAL  INFLUENCE  

In  search  of  what  is  unique,  original   Challenge  norm   Focus  on  func(onal  benefits   Individual  

In  search  of  what  is  relevant   Accept  norm   Focus  on  social  benefits   Team  player  

Tom De Ruyck, InSites Consulting, Belgium 15   12/5/10   Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

INNOVATORS  

LAGGARDS  

INFLUENTIALS  

FOLLOWERS  

Tom De Ruyck, InSites Consulting, Belgium 16   12/5/10   Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

Technical  

Process  

Content  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   17   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   18   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

WEEK  1   Innovators:  idea  generaRon   (individual  &  cross-­‐ferRlizaRon  phase)     WEEK  2   Innovators  +  InfluenRals:  idea   finetuning  (interacRon  phase)   WEEK  3   Finetuning:  the  sequel  +  input  ideas   company  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   19   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   20   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   21   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   22   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   23   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   24   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   25   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   26   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   27   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Technical  feasibility  

Is  this  Rming  /  cost  /  producRon  wise  feasible?  

Brand  Fit  

Does  it  fit  the  long  term  brand  /  company  strategy  

Internal  excitement   Am  I  personally  excited  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   28   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   29   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Results

?  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   30   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

+100  unique  ideas   More  ideas  than    

Addi(onal  ideas  than  

the  ones  via  other  methods  

Be_er  ideas  than  

mainstream  consumer  &  employees   More  relevant  ideas  than     mainstream  consumer  

the  ones  via     other  methods  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   31   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)  

Q  &  A   Tom  De  Ruyck  and  Ray  Poynter  

Tom  De  Ruyck,  InSites  Consul(ng,  Belgium   12/5/10   32   Part  1:  Session  3,  Convenor  Greg  Coops,  Chair  Ray  Poynter  schedule  =  06:18am  to  06:44am  (GMT/London)