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Co-‐crea(on Communi(es Tom De Ruyck, Senior R&D Manager @ InSites Consul(ng
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 1 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
What’s the main
issue
with innova(on? Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 2 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consulting, Belgium 3 12/5/10 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
?
Why
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 4 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 5 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 6 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
“Even if one accepts the premise that restricting sodium helps people live longer, shouldn’t it be up to the individual to decide if he wants to make that change to his diet?” "It's really hard for me to eat without salt. I think it's infringing on our rights." “Canadian ketchup lovers remain loyal to the long-standing recipe and say they would have some misgivings if the formula were to change significantly.”
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 7 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consulting, Belgium Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 9 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
8: 0 0 2 rch sitors a M ch ique vi ed n u a un e l miN Sinc million eas sub ents
3 0 id f comm 0 0 , 60 0s o es ents 0 m 0 , 100 00 vot tor com 0 a 460, moder 0 2,50
200 (July
9)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 10 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
?
How
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 11 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Moderated/feedback
Closed Limited in (me Limited number of par(cipants Selected profiles Goal oriented Conversa(ons
Co-‐crea(on Communi(es Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 13 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
HIGH
Involvement Degree of informa(on seeking Interest in category
LOW
Tom De Ruyck, InSites Consulting, Belgium 14 12/5/10 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
SOCIAL INDEPENDENCE
INTERPERSONAL INFLUENCE
In search of what is unique, original Challenge norm Focus on func(onal benefits Individual
In search of what is relevant Accept norm Focus on social benefits Team player
Tom De Ruyck, InSites Consulting, Belgium 15 12/5/10 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
INNOVATORS
LAGGARDS
INFLUENTIALS
FOLLOWERS
Tom De Ruyck, InSites Consulting, Belgium 16 12/5/10 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Technical
Process
Content
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 17 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 18 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
WEEK 1 Innovators: idea generaRon (individual & cross-‐ferRlizaRon phase) WEEK 2 Innovators + InfluenRals: idea finetuning (interacRon phase) WEEK 3 Finetuning: the sequel + input ideas company
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 19 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 20 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 21 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 22 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 23 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 24 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 25 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 26 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 27 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Technical feasibility
Is this Rming / cost / producRon wise feasible?
Brand Fit
Does it fit the long term brand / company strategy
Internal excitement Am I personally excited
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 28 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 29 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Results
?
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 30 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
+100 unique ideas More ideas than
Addi(onal ideas than
the ones via other methods
Be_er ideas than
mainstream consumer & employees More relevant ideas than mainstream consumer
the ones via other methods
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 31 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)
Q & A Tom De Ruyck and Ray Poynter
Tom De Ruyck, InSites Consul(ng, Belgium 12/5/10 32 Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)