A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012
From Co-‐Crea:on to Structural Collabora:on – How online customer communi:es reshape business Tom de Ruyck, InSites Consul5ng
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
CHOOSING YOUR
Pilot Project
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Conversations from internal stakeholders
Communication is key!
Proud company
Conversation company
Boring company
Adored company
Conversations from external stakeholders
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
It’s an EVOLUTION, not a REVOLUTION!
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Sharing IS caring
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Q & A
Ray Poynter VCU, Vision Critical
Tom de Ruyck InSites Consulting
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
linkedin.com/in/tomderuyck @tomderuyck
[email protected] www.insites-consulting.com
New York – London – Ghent – RoHerdam Timisoara Speaker:–Tom de Ruyck, InSites Consulting
NewMR Social Media Research Event, 9 October 2012, Session 2
A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012
From Co-‐Crea:on to Structural Collabora:on – How online customer communi:es reshape business Tom de Ruyck, InSites Consul5ng
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
