Trends in Personalization


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Trends in Personalization Adoption

of organizations are using personalization as part of their marketing strategy

2017 of organizations who are not using personalization today (or only using it for email) plan to implement it next year

Attitudes

give their competitors a grade of“C” or lower

of organizations give their personalization efforts a grade of “C” or lower

of organizations are very or extremely confident they have the tools to implement and manage personalization

of respondents believe personalization should be a greater priority in their organizations

Usage

Top Channels for Personalization

Email

Websites

Mobile Websites

Mobile Apps

of organizations have

of those

employees focused on personalization

say it is a full-time

responsibility

Results

report improved business results from personalization

Top Benefits Achieved from Personalization

Increased Conversion Rates

Increased Visitor Engagement

Improved Customer Experience

Marketers who say bad personalization is scarier than...

in

in

an email campaign with typos

a higher than average unsubscribe rate

DOWNLOAD THE FULL REPORT http://bit.ly/2016-Personalization-Trends

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2016 Trends in Personalization Survey Report

[email protected]

The report is based on a 2016 survey of 250 B2B and B2C marketers across industries and company sizes, conducted in conjunction with Researchscape International.

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