UK Regional Account Manager Navitas UK Permanent – Full Time Navitas, an ASX listed organisation, is a large and diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment.
This role forms an integral part of the Navitas UK Recruitment Team and will be based in the UK and require travel throughout the UK. The position reports to the UK General Manager – Sales and Marketing, and will work closely with the UK University Pathway Programs Navitas divisions, in particular College Director Principals, Directors of Marketing and Admissions and their teams. The overall objective of the position is to play an integral role in UK based student recruitment and conversion of prospective students, agent management, market development, market diversification and sales growth. The incumbent may also be asked to conduct market research and competitor analysis projects. Essential Criteria:
Possess a Bachelor’s/tertiary degree level qualification and/or significant marketing experience. Demonstrate effective account management experience.
Demonstrate high-level interpersonal communication and negotiation skills inclusive of writing,
communication and presentation skills.
Demonstrate a proven ability as a team player.
Demonstrate proven ability to organise own workload and cope with simultaneous demands.
Demonstrate a flexible attitude to work (e.g. in hours and content), including a willingness to work weekends and evenings in support of recruitment activities.
Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics, which have made a significant contribution to sustainable business growth.
Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives.
Demonstrate a commitment to self-development to enhance skills and abilities.
Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take responsibility for decisions and outcomes.
Be self-motivated and good organiser.
Have extensive knowledge and experience in using Microsoft Office software applications
For more detailed information about this role, please read the attached Information Sheet. Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. Navitas UK is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunity employer. Navitas reserves the right to fill the position by invitation. Enquiries and applications, including both a covering letter and Curriculum Vitae (CV), should be sent to Mr Pete Richards | UK General Manager – Sales and Marketing |
[email protected] Applications close at 17:00 on Friday 25th September 2015. We regret that due to the volume of the applications, only successful applicants will be contacted.
Information Sheet UK Regional Account Manager Position Summary POSITION TITLE: POSITION STATUS: RESPONSIBLE TO: BONUS SCHEME: PENSION SCHEME: PROBATION PERIOD: ANNUAL LEAVE:
UK Regional Account Manager On-going following successful probation UK General Manager – Sales and Marketing EVA 20% of fixed salary Available Six (6) months 36 days inclusive of eight (8) Bank Holidays
Division:
University Programmes Division
Reports to:
UK General Manager – Sales and Marketing
About Navitas Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students, as well as High School Year 10-12, English for leisure; migrant English and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of disciplines. Navitas Limited is made up of three operating divisions: 1. 2. 3.
University Programmes Division SAE Professional and English Programmes
Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students.
Currently there are ten (10) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s Bournville campus 10. University of Northampton International College (UNIC) is located on University of Northampton’s campus.
Purpose of Position This role forms an integral part of the Navitas UK Recruitment Team and will be based in the UK and require travel throughout the UK. The position reports to the UK General Manager – Sales and Marketing, and will work closely with the UK University Pathway Programs Navitas divisions, in particular College Director Principals, Directors of Marketing and Admissions and their teams. The UK Regional Account Manager will be responsible and accountable for the recruitment of UK based students (Home/EU/Non-EU), on behalf of the following business units, plus additional business units that may be added to the Navitas UK portfolio:
Birmingham City University International College (BCUIC) Cambridge Ruskin International College (CRIC) Edinburgh International College (EIC) Hertfordshire International College (HIC) International College Portsmouth (ICP) International College Robert Gordon University (ICRGU) International College Wales Swansea (ICWS) London Brunel International College (LBIC) Plymouth University International College (PUIC) University of Northampton International College (UNIC)
The overall objective of the position is to play an integral role in UK based student recruitment and conversion of prospective students, agent management, market development, market diversification and sales growth. The incumbent may also be asked to conduct market research and competitor analysis projects.
Key duties and responsibilities will include:
Account Management of the existing UK based agents. Development of new agent relationships. Working with the UK colleges to extract an appropriate value proposition for each college. Ensuring that all agents are trained appropriately and are in in possession of an appropriate sales tool kit to effectively sell all of the Navitas colleges. Assisting the colleges, and the UK General Manager – Sales and Marketing, in the setting of appropriate targets for the UK on-shore market. Attending recruitment fairs as appropriate. Negotiating and agreeing on annual marketing and recruitment plans with UK colleges. Negotiating and agreeing on annual marketing and recruitment plans with UK based agents. Developing, along with the UK General Manager – Sales and Marketing, a consolidated, consistent approach to targeting the UK on-shore market.
Additional duties and responsibilities may also include:
Detailed competitor analysis (specifically UK based pathway providers such as; INTO, Kaplan, Study Group and CEG. The development and execution of eMarketing and Social Media campaigns, directly or in conjunction with agents, targeting on-shore students.
Key Relationships
UK General Manager – Sales and Marketing. UK College Director Principals. UK Directors of Marketing and Admissions. Navitas UK business unit marketing staff with on-shore recruitment responsibility. Executive General Manager UK (UPD). Executive General Manager – Marketing and Sales (UPD).
Key Result Areas Business Development Thorough market research activities to identify demand for Navitas products across the UK. Assist in the development and/or improvement of Navitas products and services. Assessment of new and existing stakeholders (agents, sponsoring institutions etc.) within the UK. Sales
Participate in sales activities including promotion of the Navitas UK products and services to agents, sponsorship bodies and potential students/candidates. Actively seek to attract and convert prospective students (including those holding an offer for UK colleges) with assistance from colleges where required. Various enquiry management and conversion activities, alongside the college based marketing staff where appropriate.
Marketing
Develop an appropriate UK marketing strategy and manage implementation. Provide monthly reports on all aspects of marketing activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends and issues.
Systems
Make full use of Navitas IT systems and CRM.
Financial
Assist to prepare budgets and forecasts. Seek opportunities to reduce college based marketing spend. Day-to-day management of the role’s budget.
General
Provide administrative and logistical support when required. Work with designers, printers and others to develop promotional materials where required.
Skills and Experience Required Essential
Possess a Bachelor’s/tertiary degree level qualification and/or significant marketing experience. Demonstrate effective account management experience. Demonstrate high-level interpersonal communication and negotiation skills inclusive of writing, communication and presentation skills. Demonstrate a proven ability as a team player. Demonstrate proven ability to organise own workload and cope with simultaneous demands. Demonstrate a flexible attitude to work (e.g. in hours and content), including a willingness to work weekends and evenings in support of recruitment activities. Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics, which have made a significant contribution to sustainable business growth. Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives. Demonstrate a commitment to self-development to enhance skills and abilities. Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take responsibility for decisions and outcomes. Be self-motivated and good organiser. Have extensive knowledge and experience in using Microsoft Office software applications
Desirable
International work experience in the education sector. Agent account management experience. Have experience of UK University admissions and/or recruitment activities. Have administrative experience in a multi-cultural environment. Possess knowledge of International Education Services Industry and overseas education systems.
