Use Data Mining Software To Make Money


Use Data Mining Software To Make Money - Rackcdn.com18688c965e6abccddd8b-24cdf4ee42a9d218dead97197031ce4a.r94.cf1.rackcdn.com/A...

1 downloads 102 Views 8MB Size

Make  More  Money  Selling  Life  Insurance,  Beat   Your  Compe;;on,  and  Work  Less  (A  Lot  Less)   Using  LinkedIn  Within  Your  Prac;ce   Ted  Jenkin,  CFP®,  CRPC®,  CRPS®,   AWMA®,  CMFC®,  AAMS®   www.ditchthenametag.com    

© Hello My Name Is, LLC. All material is proprietary and trademarked by Hello My Name Is, LLC and none of this material can be repurposed, soled, copied, etc without the express written consent of Hello My Name Is, LLC.

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   How Important is LinkedIn for Your Business? Ø 

Approximately  300,000  million  users.  

Ø     Most  approved  way  of  social  media   prospec;ng  by  Broker  Dealers.   Ø     The  hub  of  the  social  media  business   community.   Ø Need  I  say  MORE??  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   What Does Your Profile Picture Say About You?

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Why Is Your Title Making You Less Noticeable? Ø  My  Profile  Pictures   Ø       It  will  benefit  you  immensely  to  have  more   than  just  “insurance  agent”  or  “financial  advisor”   Ø       Your  contact  informa;on  must  link  to   important  areas  such  as  TwiOer  and  your  website.   Ø       How  do  you  think  people  will  look  for  us  in  the   future?    What  role  does  Google  play?   Ø       Make  sure  your  experiences  listed  are  the   ones  you  want  to  show  the  public.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   This is an opportunity for you to SELL!

Ø  Authen;city  is  your   number  one  most  important   item.   Ø       This  is  NOT  a  resume!!   Ø       Use  buzz  words  and  have   a  call  to  ac;on!   Ø       Get  a  professional   copywriter  if  you  need  one.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Why aren t you getting easy leads?

If  you  aren’t  using  links  and  videos,   you  are  missing  the  boat!     Ø       What  ac;ons  do  you  want  someone   to  take  when  they  check  out  your  profile.   Ø 

Ø       Move  people  from  LinkedIn  to  your   own  content  (blog,  website,  etc.)   Ø       By  strategically  placing  these,  you  can   begin  the  selling  process.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Why aren t you getting easy leads?

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Connect The Dots: Pictures Can Help You Sell More Life Insurance Policies

Ø  “Social  Proofing”  the  new   norm?  Will  your  LinkedIn  profile   make  someone  take  ac;on?   Ø     You  must  install  the  LinkedIn   mobile  app.    Who  rises  to  the  top   of  the  leaderboard?           Ø Sign  in  at  least  once  a  day  –  pay   aOen;on  to  so\ware  changes.   Ø       Add  new  connec;ons  every   single  day.  Connect  The  Dots.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   What  Is  The  Sweetest  Music  To  Your  Ears?  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use Data Mining Software To Make Money Ø Most  people  leave  their  no;fica;ons  buOon  on  in   LinkedIn  and  more  than  90%  of  profiles  are  public.   Ø Saleslo\  is  one  of  several  api  scraping  systems  that  can   be  used  to  extract  data  out  of  LinkedIn.  Easy  prospects!!   Ø Pull  out  your  specified  target  market  and  then  think   about  what  happens  when  people  change  jobs?     Insurance  and  money  in  mo;on  opportuni;es.   Ø Next  steps  is  to  build  a  campaign  to  get  introduc;ons   and  then  begin  to  work  on  the  prospects  as  well  as  join   their  groups.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use  Data  Mining  SoNware  To  Make  Money  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use  Data  Mining  SoNware  To  Make  Money  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use  Data  Mining  SoNware  To  Make  Money  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use  Data  Mining  SoNware  To  Make  Money  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use Data Mining Software To Make Money Ø Now  is  your  opportunity  with  your  targeted  list  to   begin  ge`ng  prospects  to  meet  with  YOU!!   Ø Next  step  is  to  determine  whether  you  will  outsource   your  campaign  or  create  your  own  InMail  campaign.   Ø You  must  give  your  prospects  a  good  reason  and  easy   entry  point  to  have  a  first  mee;ng  for  you.    What  will  be   your  differen;ator?   Ø We  have  been  successful  building  out  niche  markets   and  then  wri;ng  killer  copy  to  get  LinkedIn  connec;ons   to  take  ac;on!    See  an  example!  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

Use Data Mining Software To Make Money

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Why  Should  You  Use  LinkedIn  Anyway?   Ø  What  is  your  ul;mate  goal  as  a  prac;;oner?   Ø     More  Easy  Residual  Income?  Wouldn’t  it  be  nice  to   be  in  front  of  tons  of  opportuni;es?   Ø     More  insurance  opportuni;es?  When  does  this   usually  happen?   Ø     More  speaking  engagements?   Ø   What  is  the  growth  goal  in  your  prac;ce?  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   LinkedIn Engineering: Lead Source

Ø Keep  track  of  who  has  changed  posi;ons.   Ø LinkedInlabs  (www.linkedinlabs.com)  has  some   really  cool  FREE  programs.   Ø The  Year  In  Review.   Ø See  every  single  person  in  your  network  who   change  posi;ons  or  jobs  over  the  past  several   years.   Ø Rollover  Opportunity??  Insurance   Opportunity??  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   CONNECTIONS: Does 500+ Really Matter? Ø  The  internet  has  now  made  the  world  into                   two  degrees  of  separa;on.   Ø     The  more  people  you  know,  the  beOer  chance   you  have  to  gain  more  prospects  and  COI’s.   Ø     It’s  s;ll  about  who  you  know,  not  what  you   know.    It’s  always  been  that  way.   Ø     Your  contacts  can  exponen;ally  grow  quickly  if   you  are  ac;ve  on  LinkedIn.  It’s  s;ll  work!  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

How Can You Get To 1,000 Or More Connections?

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   It s Easy Work To Build Lots Of Leads

Ø Once  you  establish  yourself  on  LinkedIn,   the  simplest  way  to  increase  your   connec;ons  is  in  the  Network  sec;on.   Ø Click  on  Network:  Add  Connec;ons   Ø You  can  use  your  Gmail,  Hotmail,  Yahoo,   AOL,  Microso\  Outlook,  Yahoo!,  or  just   about  any  e-­‐mail  to  scrape  in  new  names   to  see  if  they  are  on  LinkedIn.   Ø LinkedIn  will  automa;cally  scrape  your  e-­‐mail  addresses  and  then  suggest  who  you   should  invite  to  connect  with  on  LinkedIn..   Ø This  should  be  the  easy  way  to  get  you  started.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn  

I Can t Believe You Don t Know Your Alumni Ø Lis;ng  all  of  your  college  experiences  and  dates  aOended  is  very  important  in  your   profile.   Ø Click  on  Network:  Find  Alumni   Ø You  can  find  connec;ons  in  ci;es  all  across   American  or  geotarget  the  city  that  you  live  in  or   do  business  in  the  most. Ø You  can  also  sort  connec;ons  by  a  par;cular  company  or  industry  as  well.   Ø Your  contacts  will  show  up  at  the  boOom  of  the  screen  if  you  want  to  quickly  send  a  direct   in-­‐mail  to  those  contacts.    Easy  way  to  get  warmed  up  to  people  whom  you  have  a  comment   interest..  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Participate In Relevant Groups

Ø By  finding  groups  that  are  relevant  to  making  insurance   sales-­‐-­‐-­‐-­‐your  specialty,  alma  mater,  or  interests,  you  can   meet  good  new  contacts  that  have  a  connec;on.   Ø Establish  yourself  as  a  thought  leader  and  authority   amongst  your  group.    You  need  to  stand  out.   Ø Put  links  within  your  posts  to  drive  traffic  to  your  blog   or  your  website  to  generate  leads.   Ø Make  sure  to  closely  check  your  se`ngs  or  your  e-­‐mail   will  blow  up  with  lots  of  junk  in  it  every  single  day.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Use The Social Connector In Outlook

Ø If  you  use  Outlook  2003,  Outlook  2007,  Outlook   2010,  or  Outlook  2013,  you  need  to  use  the   Outlook  Social  Connector  to  connect  to   Facebook,  LinkedIn,  and  other  social  networks   from  those  email  programs   Ø Every  individual  e-­‐mail  that  is  sent  to  you  will  show  the  LinkedIn  connec;on  at  the   boOom  of  your  e-­‐mail.   Ø You  can  also  see  the  informa;on  scraped  in  within  your  Outlook  contacts  sec;on   as  well.   Ø You  can  even  see  updated  contacts  within  e-­‐mails  as  well  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   How Do You Become The Life Insurance Expert On LinkedIn?

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   You must catch prospects ATTENTION!

Ø What  are  your  eyes  focused  on  RIGHT  NOW?   Ø TITLE:    First  important  rule  is  that  Enquiring   minds  want  to  know.    Did  she  walk  in  Brad  &  Jen?   Ø BODY:  Have  a  quality  lead  in  statement  or   ques;on-­‐  ques;ons  capture  aOen;on.   Ø LINK:  Have  an  external  link-­‐  use  bitly  or  owly  to   shrink  it.   Ø CALL  TO  ACTION:  Whether  it  is  a  ques;on  or  a   comment,  make  the  call  to  ac;on  to  move  them   to  your  website.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   TIME is your most precious commodity

Ø Time  is  the  #1  reason  more  financial  advisors   don’t  get  too  involved  in  social  media.   Ø Personally,  I  manage  all  of  my  weekly  posts  on   Sunday  by  laying  out  all  of  my  content.   Ø You  can  use  Hootsuite,  Buffer,  or  another  social   media  aggregator  to  manage  all  of  your  weekly   posts.   Ø All  of  these  programs  will  automa;cally  shrink   your  links.   Ø Ask  yourself,  “What  is  the  goal  of  my  post?”  AND   “How  will  this  poten;ally  generate  me  a  lead?  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   Is Your Company Invisible?

Ø   LinkedIn  allows  your  company  to  create  a  page  within   the  LinkedIn  subculture.   Ø   This  is  a  tremendous  way  through  pictures,  words,  and   use  of  videos  to  demonstrate  the  products  and  services   you  offer.         Ø     You  can  also  build  a  separate  following  on  the   company  page  where  all  of  your  employees  can  stay   involved  in  influencing  your  company  followers.   Ø   Another  great  way  to  promote  your  brand  for  both   prospects  and  future  employees.  

Sell  More  Life  Insurance  And  Beat     Your  Compe;;on  Using  LinkedIn   It s Fun Selling Millions In Life Insurance Ø  Establish  SCARCITY  

Ø   Establish  AUTHORITY   Ø   Establish  CONTACTS   Ø   Establish  CONSISTENCY   Ø   Best  Investment  You  Can  Make   Ø   DITCHTHENAMETAG.COM