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Philadelphia & The Countryside 2010 Visitor Report March, 2011
State Origin Of Trip
Base: Overnight Person-Trips to Philadelphia & The Countryside
Pennsylvania New Jersey New York Maryland Virginia California Florida Connecticut Ohio Masschusetts
27 14 10 6
6 4 4
3 3 3
0
10
20
30
Percent 2
DMA Origin Of Trip
Base: Overnight Person-Trips to Philadelphia & The Countryside
Philadelphia, PA
19
New York, NY/NJ/PA/CT
17
Washington, DC
6
Wilkes Barre-Scranton, PA
6
Harrisburg-Lncstr-Leb-York, PA
5
Pittsburgh, PA
4
Baltimore, MD
3
Boston, MA
3
Hartford & New Haven, CT
2
0
5
10
Percent
15
20 3
Region of Residence Base: Total Person-Trips to Philadelphia & The Countryside
Middle Atlantic
82 51
South Atlantic
15 24
Mountain
2 3
New England
1 8
East North Central
<1
Pacific/West Coast
<1
West North Central
<1 1
West South Central
<1 2
East South Central
<1 1
6 4
0
20
40
Day
Percent
60
80
100
Overnight 4
Gender Base: Total Person-Trips to Philadelphia & The Countryside
49
Male 50
51
Female 50
0
20
40
60
80
Percent
Day
Overnight 5
Age Base: Total Person-Trips to Philadelphia & The Countryside
Average Day = 44.5
Average ON = 45.2
14
18-24 years
15 35
25-44 years
34 40
45-64 years
37 11
65+ years
14
0
10
20
30
40
Percent
Day
Overnight 6
Household Size Base: Total Person-Trips to Philadelphia & The Countryside
15
1 member
19 30
2 members
35 20
3 members
18 24
4 members
17 11
5 + members
11
0
10
20
30
40
Percent
Day
Overnight 7
Household Income Base: Total Person-Trips to Philadelphia & The Countryside
14
$150K +
16 24
$100-149.9K
27 14
$75K-99.9K
15 20
$50K-74.9K
17 19
$25K-49.9K
16 8
Less than $25K
8
0
10
20
30
40
Percent
Day
Overnight 8
Marital Status Base: Total Person-Trips to Philadelphia & The Countryside
67
Married/With Partner
65
26
Single/Never married
28
7
Divorced/Widowed/Separated
7
0
20
40
60
80
Percent
Day
Overnight 9
Children in Household Base: Total Person-Trips to Philadelphia & The Countryside
61
No children under 18
66 17
Any child between 13-17
15 15
Any child between 6-12
14 16
Any child under 6
14
0
20
40
60
80
Percent
Day
Overnight 10
Education Base: Total Person-Trips to Philadelphia & The Countryside
23
Post-graduate
27 38
College graduate
42 24
Some college
18 14
High school or less
11 1
Other
1
0
20
40
60
Percent
Day
Overnight 11
Employment Base: Total Person-Trips to Philadelphia & The Countryside
53
Full-time/Self-employed
53
8
Part-time
10
40
Not employed/Retired/ Other 36
0
20
40
60
Percent
Day
Overnight 12
Race Base: Total Person-Trips to Philadelphia & The Countryside
85
White 89
10
African-American 7
6
Other 5
0
20
40
60
80
100
Percent
Day
Overnight 13
Hispanic Background Base: Total Person-Trips to Philadelphia & The Countryside
97
No 97
3
Yes 3
0
20
40
Day
Percent
60
80
100
Overnight 14
Overnight Visitors to Philadelphia & Countryside by Region Mountain 2.7%
West North Central 1.1%
East North Central 6.3%
Middle Atlantic 51.1%
New England 7.8%
Pacific/West Coast 3.9% South Atlantic 23.9% West South Central 1.8%
East South Central 1.4%
15
Total Nights Away on Trip Base: Overnight Person-Trips
Average Philadelphia & The Countryside = 3.2 Nights
Average US Norm = 3.6 Nights 31
1 night
26 27 27
2 nights 24 24
3-4 nights 9 10
5-6 nights 7
7-13 nights
10 2
14 + nights
3
0
10
20
30
40
Percent
Philadelphia & The Countryside
US Norm
16
Number of Nights Spent in Philadelphia & The Countryside Base: Overnight Person-Trips with 1+ Philadelphia & The Countryside
Average Nights Spent in Philadelphia & The Countryside = 2.5
1 night
40
2 nights
28
3-4 nights
22
5-6 nights
7
7 + nights
4
0
10
20
30
40
50
Percent 17
Size of Travel Party – Overnight Trips Base: Overnight Person-Trips
Philadelphia & The Countryside
2.1
US Norm
0.5
2.3
0
1
Total = 2.6
Total = 2.8
0.5
2
3
4
Average No. of People
Adults
Children 18
Size of Travel Party – Day Trips Base: Day Person-Trips
Philadelphia & The Countryside
2.3
US Norm
2.2
0
0.6
Total = 2.9
Total = 2.7
0.5
1
2
3
4
Average No. of People
Adults
Children 19
