visual identity guidelines

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V I S UA L I D E N T I T Y G U I D E L I N E S

THE LOGO & THE MARK The Episcopal Diocese of Dallas’s logo is a reflection of the vision and history of the diocese. The mark is made-up of and ornate “D“ superimposed with a cross. These combined elements make up a mark specifically tailored to the Dallas Diocese. These colors were chosen to give the logo a fresh and approachable feel, while preserving the traditional nature of the Diocese. The serif font, Bodoni Old Face BE, is used for “The Episcopal Diocese of Dallas” text in a sentence case.

PA G E 1 VISUAL IDENTITY GUIDELINES

2 Color Logo (Full Color)

1 Color Logo (Black) - Best used on white or lighter backgrounds

1 Color Logo (Reversed) - Best used on black or darker backgrounds

THE EPISCOPAL DIOCESE

OF

DALLAS

LOGO MISTAKES Please do not vary from the logo design that has been provided. Spacing, color, placement, font, etc are important and should remain consistent as the logo is translated to different projects. Please do not stretch the logo, stack the logo, vary the fonts or colors provided, or apply unnecessary effects. Also any treatment that impedes the recognition or legibility of the logo should be avoided.

PA G E 3 VISUAL IDENTITY GUIDELINES

Preferred Placement:

Bad Placement:

LOGO APPLICATION The logo can be used over a broad range of media. The logo should always be placed over an area where visibility is high. In use over dark photos, the logo should be reversed out in white. Over light photos, the logo should be used in its original color palette.

PA G E 4 VISUAL IDENTITY GUIDELINES

Bodoni Old Face BE

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Bodoni Old Face BE Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Trade Gothic Condensed No. 18

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

TYPOGRAPHY Bodoni Old Face BE and Trade Gothic Condensed No. 18 are the two typefaces that create The Diocese’s new visual identity. Together, these fonts compliment each other to support the logo and other branding elements.

HEADLINE STYLE Body Copy style ni eum numsandre faccum non vendigna feu facillam aut iliquat.

Bodoni Old Face BE | All caps | Kerning at 0 units/em Trade Gothic Condensed No. 18 | Sentence Case | No Kerning

Trade Gothic, a sans serif, provides enough visual contrast to be paired with Bodoni Old Face, a serif font. This font combination needs to be consistent with all web and print materials.

Sub-head style

Bodoni Old Face BE Italic | Title Case | Kerning at 10 units/em

Ut ad erostie magna feu facipisis auguer in ex exer alis ad tem dolore elent ea adiam dolobore veniamcon vullan ullamcorero dolor sed tem dolor.

Remember to set any body copy with comfortable spacing between lines (leading) and paragraphs.

PA G E 5 VISUAL IDENTITY GUIDELINES

PANTONE 425 U

298 U

COLOR PALETTE Pantone | PRINT APPLICATIONS

CMYK

For 1-color or 2-color printing jobs, the logo should C = 60

C = 60

M = 55

M = 20

Y = 55

Y=0

K = 35

K=0

be printed with PMS color swatches. CMYK 4-Color Process | PRINT APPLICATIONS The logo can also be printed with the four ink process colors—cyan, magenta, yellow, and black . RGB | WEB/SCREEN APPLICATIONS

RGB

When the logo is used for digital applications or R = 87

R = 93

G = 83

G = 169

B = 82

B = 221

graphics, the colors will need to be converted to ratios of red, green, and blue. HTML | WEB SAFE COLOR When the logo colors are used in web designer programming languages, they will need to be converted to Hexadecimal colors.

HTML # 575352

# 5da9dd

* These CMYK values are guidelines ONLY and should not be considered to provide an exact match. To ensure consistent results, always proof carefully against the PANTONE Color Standard.

PA G E 6 VISUAL IDENTITY GUIDELINES