WHEN IS THE BEST TIME TO SEND

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WHEN IS THE BEST TIME TO SEND AN EMAIL MARKETING CAMPAIGN? FIND THE RIGHT RESULTS FOR YOUR BUSINESS! We analyzed millions of our customers’ email campaigns to find the answer. Here’s what we learned broken down into the 6 most common kinds of businesses:

eCommerce

Software /SaaS

Marketing Services

Offline Retail/ Professional Hospitality Services/ B2B

NGOs (Nonprofits)

METHODOLOGY Here are the two performance indicators we used to analyze engagement for each industry:

% Open Volume:

% Click Volume:

Percentage of the overall volume of

Percentage of the overall volume of clicks

opens for emails sent during a specific

for emails sent during a specific period.

period. For example, 20 percent “open

For example, 8 percent “click volume” for

volume” for Tuesday means that 20 percent

10:00 AM means that 8 percent of the

of the overall weekly volume of email

overall daily volume of email clicks came

opens came from emails sent on Tuesday.

from emails sent at 10:00 AM.

eCommerce Average

eCommerce

M

40%

T

35%

eCommerce

30%

W

25%

TH

Average

20%

F

15%

S

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume

M

T

W

T

eCommerce

S

S

% of Weekly Email Click Volume

24%

Average

F

27%

Clicked Between

Clicked Between

4PM-6PM

10AM-12PM

Average

% of Daily Email Open Volume

eCommerce

% of Daily Email Click Volume

VERDICT Best Day to Send:

Best Time to Send:

WEDNESDAY

10:00AM

Software/SaaS Average

Software/Saas

M

40%

T

35%

38%

35%

30%

W

25%

TH

20%

F

Average

15%

S

Software/ SaaS

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume

Software/ Saas

M

T

W

T

S

S

% of Weekly Email Click Volume

24%

36%

4PM-6PM

2PM-4PM

Clicked Between

Clicked Between

Average

F

Average

% of Daily Email Open Volume

Software/SaaS

% of Daily Email Click Volume

VERDICT Best Day to Send:

Best Time to Send:

WEDNESDAY

2:00-3:00PM

Marketing Services Average

Marketing Services

M

40%

T

35%

33%

35%

30%

W

25%

TH

Average

20%

F

15%

S

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume

Marketing Services

M

T

W

T

F

S

S

% of Weekly Email Click Volume

Average

Marketing Services

24%

20%

4PM-6PM

3PM-5PM

Clicked Between

Clicked Between

Average

% of Daily Email Open Volume

Marketing Services

% of Daily Email Click Volume

VERDICT Best Day to Send:

Best Time to Send:

WEDNESDAY

4:00PM

Offline Retail/ Hospitality Average

Offline Retail/Hospitality

M

40%

T

35%

36%

35%

30%

W

25%

TH

Average

20%

F

Offline Retail/ Hospitality

15%

S

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume

M

T

W

T

F

S

S

% of Weekly Email Click Volume

Offline Retail/ Hospitality

24%

Average

31%

Clicked Between

Clicked Between

4PM-6PM

10AM-12PM

Average

% of Daily Email Open Volume

Offline Retail/ Hospitality

% of Daily Email Click Volume

VERDICT Best Day to Send:

Best Time to Send:

THURSDAY

8:00-10:00AM

Professional Services/B2B Average

Professional Services/B2B

M

40%

T

35%

39%

35%

30%

W

25%

TH

20%

F

Average

15%

S

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume Professional Services/ B2B

Average

Professional Services /B2B

M

T

W

T

F

S

S

% of Weekly Email Click Volume

24%

32%

4PM-6PM

10AM-12PM

Clicked Between

Clicked Between

Average

% of Daily Email Open Volume

Professional Services/B2B

% of Daily Email Click Volume

VERDICT Best Day to Send:

Best Time to Send:

TUESDAY

8:00-10:00AM

NGOs (Nonprofits) Average

NGOs (Nonprofits)

M

40%

T

35%

W TH

38%

30%

35%

25%

Average

20%

F

NGO’s (Nonprofits)

15%

S

10%

S

5% 5%

10%

15%

20%

25%

30%

35%

40%

% of Weekly Email Open Volume NGOs (Nonprofits) Average

M

T

W

F

S

S

% of Weekly Email Click Volume

24%

38%

4PM-6PM

4PM-6PM

Clicked Between

Clicked Between

Average

% of Daily Email Open Volume

T

NGOs (Nonprofits)

% of Daily Email Click Volume

VERDICT Best Day to Send:

TUESDAY/ WEDNESDAY

Best Time to Send:

3:00-4:00PM

KEY TAKEAWAYS The optimal time to send an email will depend on what type of business you have Over 85% of opened marketing emails were sent on weekdays Over 90% of marketing emails that received clicks were sent on weekdays In general, it’s better to send email campaigns in the middle of the week between Tuesday and Thursday Email engagement is generally best for emails sent mid-morning at 10:00 or mid-afternoon at around 2:00

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