Widows and Divorcees


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Effective Communication Techniques for Attracting and Widows and DivorceesClients Retaining Current and Next-Generation Empowering Women in Transition Widows and Divorcees represent a significant portion of households. Widows and Divorcees: Empowering Women in Transition is an impactful study that will give advisors and providers a clear understanding of how they can best serve these clients who are highly motivated to set financial goals, take stronger control of their finances and be more active stewards of their own financial future. This report identifies the changes these households have undergone and how financial advisors can help to ease the transition in these critical life stages.

The life expectancy for women is 81 years. (The Centers for Disease Control and Prevention)

About 40 to 50 percent of married couples in the United States divorce. The divorce rate for subsequent marriages is even higher. (Encyclopedia of Psychology)

Nearly 700,000 women lose their husbands each year. (U.S. Census Bureau)

Inside the Report: Widows Divorcees • Likely to remain with the same advisor • Development of relationship with financial advisor • Expectations of advisors regarding educating the investor • Special needs: taxes, estate, other • Inclusion/Exclusion of children in financial decision • Loyalty definitions • Importance of “perks” (ie. seminars, events, etc.) • Communication expectations METHODOLOGY Spectrem Group will conduct an online survey of 500 women with a net worth of at least $500,000 (not including primary residence) who have either been divorced or widowed. $12,500 [email protected] | 224.544.5195 | 840 S. Women Waukegan Suite 211,contact lake Forest, IL 60045 | spectrem.com To order Widows and Divorcees: Empowering inRd. Transition, Randy Wostratzky at

(224) 544-5195 or [email protected]