Women's Studies Launch

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WOMEN’S STUDIES ARCHIVE LAUNCH CAMPAIGN

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During Women’s History Month (March 2017), Gale launched the Women’s Studies Archive, a digital archive that traces the path of women’s issues from past to present—pulling primary sources from manuscripts, newspapers, periodicals, and more. It captures the foundation of women’s movements, struggles and triumphs, and provides researchers with valuable insights. In the months leading up to the product launch, Gale executed on a strategic multi-media marketing approach that generated buzz and interest, ultimately creating qualified sales leads that led to increased revenue.

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Collateral

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Women’s Studies Archive

WITNESS THE MARCH TOWARDS WOMEN’S RIGHTS LEARN MORE>

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Print and Digital ads

Multi-touch Email Campaign

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Live webinar with more than 500 registrants promoted across multiple channels Click here to watch a recording of the webinar

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Blog posts Celebrating Women’s History and Promoting the Product Launch

Click Here to Read this Post

Click Here to Read this Post Click Here to Read this Post

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ACRL Conference Booth Promotion

Background info about the ACRL Conference 8

ACRL Conference Premium Giveaway An incentive to demo the new product

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Launch Party at the Maryland Women’s Heritage Center

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Partnership with Molly Murphy MacGregor—Founder of Women’s History Month

Click here to read our blog post about Molly’s amazing story 11