YOUR FUNDRAISING GUIDE
YOUR FUNDRAISING GUIDE HOW TO BE A FABULOUS FUNDRAISER
Tesco Hotline 020 7424 1805
DIFFERENCE In the first partnership of its kind, Tesco, Diabetes UK and the British Heart Foundation (BHF) have come together to help reduce the number of people at risk of Type 2 diabetes and cardiovascular disease.
Over the next three years WE WANT TO RAISE £30 MILLION to help millions of people eat better, get active and make healthier choices.
of first heart attacks
Type 2 diabetes
are related to preventable risk factors
WE NEE D
“I am so delighted we are supporting Diabetes UK and the British Heart Foundation through our National Charity Partnership. By working together, we can make a real difference to the health of our customers and colleagues and build a better future for the communities we serve. I would encourage every colleague to give their support to this amazing partnership through raising awareness of Type 2 diabetes and cardiovascular disease and fundraising for these vital causes. I look forward to working closely with the charities over the next three years and hearing all your wonderful stories.” Dave Lewis, Group CEO, Tesco
“After my heart attack and finding out I had Type 2 diabetes I needed to change everything. I got a new job and looked at the way I ate. I wanted to do everything I could to lessen the risk to my heart and become healthy.”
(Tesco Colleague) “Both I, and my partner Lawrence, have Type 2 diabetes, and Lawrence has had two heart attacks. It is a lot to deal with. But now there are two of us we are working together so we can have a long and happy future together.”
THE POWER OF THREE Diabetes UK is the leading UK diabetes charity that cares for, connects with and campaigns alongside people with or at risk of diabetes. The BHF is the UK’s number one heart charity, leading the fight against cardiovascular disease through research, information and support. Here at Tesco we are committed to using our scale for good and making healthy choices the easy choice for our customers and colleagues in the UK.
BECAUSE OF YOU Millions of people could avoid developing Type 2 diabetes and cardiovascular disease and having to live with their often-devastating effects.
“Diabetes UK is thrilled to be working with the British Heart Foundation and Tesco in a new National Charity Partnership. This is a hugely exciting opportunity and we hope to help millions of people to make healthier choices. The expertise in health of both charities, together with Tesco’s ability to speak to people in communities across the UK, means we can make a positive difference.” Barbara Young, Chief Executive, Diabetes UK
“This ground-breaking partnership is a fantastic way to get healthy lifestyle messages to millions of people across the UK. The sad truth is that cardiovascular disease claims the lives of over four hundred people every day. Thanks to the generosity of Tesco colleagues and customers we will be able to continue our fight for every heartbeat.” Simon Gillespie, CEO, British Heart Foundation
DID YOU KNOW?
3.5M Type 2 diabetes
Cardiovascular disease Tesco Hotline 020 7424 1805
You are two times more likely to get cardiovascular disease if you already have Type 2 diabetes
BE A FABULOUS
FUNDRAISER Whether you’re up for the fundraising challenge of a lifetime or sponsored silliness is more your style, there’s something for everyone to get involved in. FLAGSHIP FUNDRAISERS There’ll be loads of flagship fundraising activities in stores for all colleagues, many themed around fun ways to eat more healthily and get more active. We’ll send you a special fundraising pack ahead of each one with everything you need to get involved. SEASONAL & SPECIAL EVENT FUNDRAISING Whether it’s Pancake Day, Valentine’s or a massive sporting event, we’ll help you make the most of the excitement around popular national events. CHALLENGE EVENTS In 2015 Tesco will be the proud partner of Diabetes UK’s Swim22 and BHF’s Cycling Events, so dust down your cycle shorts and get ready to make a splash! SWIM22 Join Diabetes UK’s pool challenge and swim the distance of the English Channel over three months in the convenience of your local pool. Register at www.diabetes.org.uk/swim22 ON YOUR BIKE Jump on your bike, join a BHF Cycling Event and ride all over heart disease. Whether you’re a seasoned cyclist or new to two wheels, there’s a range of levels and distances of both on road and off-road routes. Please visit bhf.org.uk/TescoCycle for more information.
No-one does fundraising quite like Tesco colleagues!
GIVE AS YOU EARN To sign up to give regularly through your pre-tax pay visit tesco.givingonline.org.uk 20% TOP-UP Tesco Charity Trust aims to help Tesco support both national and local community charities by adding a 20% top up to colleague fundraising.
DID YOU KNOW?
LOCAL C ARNI OR FETE VAL Type 2
SECOND H BOOKS, AND DVDs
7M SHAVE IT
SPONSO RE BIKE RID D E
PHO CHIILDR TOS WITH EN’S CHA
Or break out disease and do y our own thin g...
OR WAX IT! Cardiovascular
CAR BOO T SALE
OUTDOO R CHALL
GET GUN GED!
KING SPORTS MATCH
GUESS TH RAFFLES E BASKET, , CO STOCK CL LLEAGUE EARANCE
BAKE SA L
Tesco Hotline 020 7424 1805
PICK YOUR MOMENT
SHARE YOUR STORY
Make sure you plan around major events or holidays happening in your area so as many people as possible will be able to support you.
Share your motivation, news of your event and your fundraising story on Yammer. You will inspire others.
TELL US ABOUT IT
MAKE YOUR MONEY GROW
GET PLANNING The sooner you start organising your event, the better.
Tell absolutely everyone about what you’re up to. Let your local paper and radio station know too. And use any social networks you have too.
We love to hear what you’re planning, and can provide you with additional materials you might need.
Set up an individual or team JustGiving page. Log on to your JustGiving page and use JustTextGiving to set up a unique ‘text to donate’ code or use our unique partnership code TESC71.
KEEP IT SIMPLE The best fundraising is the simplest.
For more information on JustGiving, visit ourtesco.com/ nationalcharitypartnership
to the big t e g to rd a h o s d You’ve worke y yourself jo n e u o y re u s e day, so mak
CAMERAS AT THE READY
Take lots of photos, share them on Yammer to the National Charity Partnership group, and send them to us after your event at [email protected]
tescocharitypartnership.org.uk. You’ll find tips on how to take great photos at ourtesco.com/ charitypartnership
You’ve worked so hard to get to the big day, so make sure you enjoy yourself!
THANK EVERYONE Share your success and let your supporters know how much they helped you raise.
NEED BACK UP? Whatever you’re up to, we’re here at every turn with all the help and information you need.
KEEP IN TOUCH Call the Tesco Hotline with any questions relating to your fundraising activity, the BHF or Diabetes UK: 020 7424 1805.
TELL US WHAT YOU NEED From collection buckets to T-shirts, we’ve got loads of materials that can help you with your fundraising. Phone the Hotline or email us to place your order. You can also download an order form from the colleague microsite.
Lines are open 9am–5pm Monday to Friday, calls charged at a standard rate. Email: [email protected]
TALK TO YOUR LOCAL ACCOUNT MANAGER If you have questions, worries or just want tips and advice it’s worth having a chat with your Local Account Manager. They’ll help you wherever they can and always point you in the right direction.
GO ONLINE You’ll find more detail on everything in this guide at ourtesco.com/charitypartnership
Tesco Hotline 020 7424 1805
Let’s make some changes and inspire the UK to live healthy!
EXTRAS, SUPERSTORES AND METROS COLLEAGUE FUNDRAISING We’ve provided collection buckets for every store. These buckets are for colleague fundraising activities only. All monies raised through colleague fundraising initiatives should be banked as a Paid In DUK/HEART Collection Cans (71), DUK/HEART Staff Buckets (73), DUK/HEART Merchandise (75). CUSTOMER COLLECTION CANS You’ve also received collection cans for your checkouts, customer service desk, pharmacy, opticians, photo shop, phone shop and café. The money from these cans should be banked separately as a Paid In DUK/Heart Collection Cans (71). Stores have received the following quantity of collection cans: Extra 35 Superstore 26 Metro 15 All the money you raise must be processed in the Cash Office and banked each period so that regular remittances can be sent to Diabetes UK and the BHF, and we can update the company steering wheel. All monies banked are counted towards your store’s target. l [email protected]
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Each Express store has been sent 6 collection cans. Please aim to count the money weekly and bank separately as a Paid In Bank collections cans under DUK/HEART Coll Can (44). Colleague fundraising under DUK/HEART Staff fund (49).
If you’d like more cans or buckets or need additional security seals, please call or em ail the Hotline.
Each distribution centre will be provided with a paying-in book in your launch pack so you can pay the money you raise directly into their bank account.
Tell absolutely ev eryone about what you’re going to do.
ALL ABOUT IT The fantastic fundraising activities you’re organising could make a great local interest story for your local newspapers and radio stations. LOCAL CELEBS AND VIPS A famous face always helps raise the profile of an event and boosts press coverage. If you know of any local celebrities, invite them along as a VIP guest. If you can’t find a local celebrity, then see if your Mayor, local councillor or MP will come along.
PRESS RELEASE TEMPLATES To make it easy to promote your fundraising activities, you can download pre- and post-event templates from the microsite. Simply replace the words / sentences in bold with specific information about the activity you’ve organised. Please only change the sentences highlighted. CONTACTING YOUR LOCAL MEDIA For contact details, look in the newspaper you are trying to contact and they will usually have a telephone number or email address. Call them, and ask to speak to the ‘newsdesk’. It is a good idea to call radio stations at half past the hour, as they will be reading out the news on the hour.
PHOTOGRAPHS & VIDEO It’s more likely that your story will make the newspaper if you provide fun and interesting pictures to bring the story to life.
TALKING TO JOURNALISTS Like everyone, journalists are very busy, so remember to keep it brief when phoning with your story. Highlight the local link early on to make it relevant. Have the press release close to hand. Ask for the journalist’s name and contact details so you can follow up with an email or phone call.
Try to wear a Tesco National Charity Partnership T-shirt and hold one of our banners, buckets or cans. It’s always a good idea to take your own pictures using a digital camera, even if a newspaper sends a photographer along. You can then send your pictures to journalists who weren’t able to attend. For photography permission forms, call us on the Hotline. If you need any help and support please contact your Regional Account Manager.
PREPARING FOR AN INTERVIEW Think carefully about what you want to say – write down all the key pieces of information you want to get across and have your press release to hand. Remember to mention that BHF and Diabetes UK are Tesco’s National Charity Partners.
BE SOCIAL If you have a Twitter or Facebook account then you already have an active network of friends, relatives and colleagues. Make sure they know what you’re up to. And don’t forget to share your story on Yammer!
Please refer any specific questions about Tesco or the charities to our Press and Media Teams; Charity partnership press team 020 7424 1805 Diabetes UK press office 020 7424 1165 BHF Multi Media Team 020 7554 0164.
Tesco Hotline 020 7424 1805
O I S S MI
artnership P ty ri a h C a n e e b There’s never sion to help is m a n o e ’r e W . like this before developing f o k s ri ir e th e c millions redu cular disease s a v io rd a c d n a s Type 2 diabete
THE BIG COLLECTION
INK CARTRIDGE RECYCLING
On Friday 13 and Saturday 14 February, BHF volunteers will invite Tesco customers to share a bit of that Valentine’s love by donating their loose change to both of these inspirational charities. Later in the year Diabetes UK volunteers will be collecting for both charities on Saturday 13 and Sunday 14 June, as part of Diabetes Week.
A great way for customers to donate their coppers in selected stores. Customers can select to donate the money raised to the BHF or Diabetes UK.
Customers can pick up a freepost envelope in-store and send in any used ink cartridges. For every ink cartridge that can be recycled The Recycling Factory will make a donation.
BAG FOR LIFE
Throughout the partnership there will be a range of product promotions that guarantee a donation made for each item sold. We’ll also provide point of sale boxes with pin badges or trolley key rings later on in the year.
A special edition Bag For Life will go on sale later on in the year to promote our partnership and raise vital funds.
ATM DONATIONS Customers can make a donation to the BHF or Diabetes UK through any Tesco Bank ATM by simply following the on-screen instructions.
CHRISTMAS CARDS A special range of Christmas cards will be on sale from Autumn 2015. All the money you raise will be split equally between Diabetes UK and the BHF. While the majority of funds will go to new healthy eating and lifestyle projects a proportion will also go towards the vital everyday work of these two inspirational charities.
SAFE & LEGAL
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Fundraising should be fun, but it’s important to make sure that your activity is legal and safe for everyone involved. PERMISSION If you’re holding an event in a public place, you must get permission first, either from the local authority or the property owner. PHOTOS Please make sure you ask permission from people you are taking photos of. FIRST AID If you are holding an event involving a number of people it’s a good idea to have first aid supplies and qualified first aiders if possible. You can get advice from St John Ambulance (sja.org.uk) or the Red Cross (redcross.org.uk). INSURANCE If your event involves the general public, please check you have Public Liability Insurance. FOOD FUNDRAISING To keep everyone safe, please check Food Standards Agency guidelines on preparing, handling, cooking and storing food. Visit food.gov.uk SAFETY Please make sure children are safe and that you do not allow anyone under 16 to collect money alone, or without an adult. You must comply with Health & Safety at Work Act 1974 and all other relevant subordinate legislation – this applies to volunteers as well. Tesco, BHF and Diabetes UK cannot be held responsible for accidents, so make sure that your event is safe for everyone. If you’re going to be carrying money around take care with personal security. Always use a safe route and be accompanied. Assess the risks involved and make sure they are eliminated or minimized to an acceptable level, particularly in the case of children. If you have any questions about fundraising and the law, please call the hotline on 020 7424 1805.
Tesco Hotline 020 7424 1805
USING LOGOS If you need help and guidance on how and when to use the partnership logo, please contact the hotline. There are a few things to be aware of so best to give us a call if you’re in any doubt. GUIDELINES FOR COUNTING MONEY Always make sure you count the money in collection cans and buckets with a colleague so that you can both witness and confirm the amount raised.
STORES Please check guidelines and procedures for in-store charity events and risk assessments on the Community section of the Store Operating Manual. DISTRIBUTION CENTRES Please consult with your Distribution Health and Safety Manager. If you have any concerns or need further advice, contact your regional Trading Law and Technical Manager or call the Tesco Hotline.
REPLACING TIN AND BUCKET SEALS It’s essential you replace the security seals on collection cans and buckets whenever you empty them. This provides reassurance to customers and prevents the cans and buckets being tampered with.
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Thank you so much for all your efforts.
For more information and inspiration: Tesco Hotline: 020 7424 1805* ourtesco.com/charitypartnership [email protected]
*Mon to Fri 9am–5pm (voicemail out of hours) Calls charged at a standard network rate.
Diabetes UK is a charity registered in England and Wales (215199) and in Scotland (SC039136). British Heart Foundation is a registered charity in England and Wales (225971) and in Scotland (SC039426).